Help to Grow – Motion Graphic Animation
We worked with the Chartered Association of Business Schools, ‘Help to Grow’ team to create a motion graphic animation showcasing the USPs of joining the HTG course. With HTG having minimal brand assets aside from a font, set colours and circle shapes, we had the exciting challenge of how we should bring this animation to life.
We collaborated with Courage Creative to develop a storyboard that could then animate seamlessly from one scene to the next, guiding the audience through a creative visual journey outlining the benefits of the HTG scheme. To increase engagement, we decided to reference some popular puzzles and recognisable arcade games that also feature similar shapes, whilst ensuring everything on the screen reflected the HTG brand. This project was displayed on a large LED panel screen at a national conference and uploaded online.