Sunderland BID – Restaurant Week Ad

We currently work with Sunderland BID (Business Improvement District) on a monthly basis, producing a variety of video, photography and animation content for their three main priorities: City Pride, City Voice and City Promotion.

Each year the BID runs a ‘Restaurant Week’ campaign all around the city, where restaurants can each partake in offering a unique discounted set-menu with the goal of attracting new customers through their doors.

For this year’s campaign, we scripted, storyboarded, filmed, and edited this comedic TV Ad style promotional video to showcase the amazing food Sunderland has to offer. By breaking the fourth wall on multiple occasions and having the voice-over artist interact with the actors on-screen, we were able to create a more humorous tone to increase engagement through the BID’s social channels.