Creating the ultimate promo video is not as easy as it sounds. Naturally, you are going to want to outsource this task to a professional service, because the quality that you get is superior, but what should go in a promo video? If you’re going to make a video for the sake of telling people about a brand-new event or a service, what should you include? Here we tell you how to create a promo video for your business or event.

There are definitely quite a few things to put into a promo video. To try and make sure that you get the best results possible from a promo video, we’re going to talk about what should belong in it.

Key Information

Obviously, the first thing that needs to go into a promo video is the key information surrounding the event or item that you are trying to sell. However, when it comes to picking what information should go in the video, there are a few things to think about.

First of all, you need to keep the information brief and easy to understand because promo videos will be quite short.

The average promotional video can be anywhere from 20 seconds to a minute long, which isn’t a lot of time to communicate information. Therefore, you should focus on delivering the bare essentials, and provide viewers with all the information they need.

Condensing down key information to put into a promotional video is usually your responsibility, even when you outsource. Therefore, you need to make sure that you have thought carefully about what you want to tell people.

Your Brand

When creating promotional videos, your brand needs to be front and centre.

This means having your brand logo clearly displayed in the promo video for everybody to see. In addition to communicating information, you also need to consolidate your brand identity and make sure that it remains connected to the information.

Lots of promo videos have the brand at the end of the video, but there are also others that have it placed in the corner during the video so it’s always present. It’s up to you what you do.

Graphics and Audio

A good promo video needs to be visually and audibly compelling. This means you need to think about both the graphics that you include for the video and the audio that goes into it.

Design and graphics for yourself is a good way to make sure you include all the information, and there are often lots of different sound clips or music tracks you can use.

Final Thoughts

So, a good promotional video will have all the key information that you need, your brand identity, and eye-catching graphics.

You need to remember that the purpose of a promotional video is to promote your product or event. Therefore, it needs to be engaging and easy to understand, so you capture the interest of the viewer. This is usually why you outsource the creation of a promo video because professional companies deliver a better quality product as they know how to create a promo video, but it’s important that you supply the relevant materials to make it a success.